Marketing 2.0

Online Outreach: 2.0 Marketing Strategies for Libraries
Sarah Houghton-Jan: librarianinblack.net
Sarah's slides (from something else, but with similar content)
Aaron Schmidt: walkingpaper.org
Aaron's slides

Much of what I wrote in my notes (other than ideas for implementation at my own library surrounded by hearts and stars and exclamation points) are included in Sarah and Aaron's slides. So, I'll just recap some of the highlights.

• Your web site should be two-way
• On the web, everyone's patrons are your patrons
• An effective web site has good findability
• Make sure blogs are search and finable
• Make sure your library is on Wikipedia and Wikimapia
• Find local bloggers with GeoSearch Engines
• Make sure you're library's site is linked to from other community agencies
• Librarians don't have to be in charge of all aspects of web presence
• Make sure your library is listed on current wifi directory lists
• Your print phone books are taking up too much real estate

And just an anecdote I find ironic and applicable, Sarah had better success getting patrons to sign up for online newsletters with a paper sign up sheet at programs and events than from online registration.

Want to see who else links to Deerfield Public Library?

Want to guess what that number will be once I get home?